Public Relations Curriculum
Bachelor of Science in Public Relations – 124 Hours
|General Requirements (Core Areas A-E)||42 Hours|
|Additional Requirements||4 Hours|
|Area F – Courses Appropriate to Major||18 Hours|
|COMM 1100 – Introduction to Human Communication (3) OR COMS 2330 – Introduction to Communication Research (3)|
|COMM 1110 – Principles of Public Speaking (3)|
|COMM 2332 – Media and Society (3)|
|COMS 2330 Introduction to Communication Research (3) OR IT 1230 – Introduction to Web Technologies (3) OR MMFP 2331 Multi-Camera Production OR THEA 2332 Stagecraft|
|MMJ 2331 – Introduction to Journalism (3)|
|Select one of the following:|
|Foreign Language – through 2001 (3)|
|Significant International Content Course (3) – INTS 2130|
|Major Requirements||40 Hours|
|COMS – upper division course (3)|
|MMJ 3100 – News Reporting and Writing I (3)|
|PRCA 3100 – Introduction to Public Relations (3)|
|PRCA 3330 – Public Relations Writing (3)|
|PRCA 3711 – Public Relations Practicum (1)|
|PRCA 4330 – Public Relations Research (3)|
|PRCA 4339 – Public Relations Campaign Strategies (3)|
|*PRCA 4791 – Public Relations Internship (3) OR PRCA 4335 – Senior Seminar (3)|
|PRCA – two upper division courses (6)|
|Select one from the following media elective courses:|
|MMJ 3200 – News Reporting & Writing II (3)|
|MMJ 3335 – Copy Editing (3)|
|MMJ 3631- Fundamentals of Multimedia Journalism (3)|
|MMJ 4336- Digital Journalism (3)|
|MMJ 3000+ – Upper division elective – approved by the advisor (3)|
|PRCA 3339 – Public Relations Publications (3)|
|Select two of the following theory/law elective courses:|
|COMM 3337 – Mass Communication Law (3)|
|COMM 5333 – Theories of Mass Communication (3)|
|COMS 3337 – Persuasion (3)|
|COMS 4333 – General Semantics (3)|
|COMS 5330 – Communication Theory (3)|
|Select 3 hours from the following:|
|Upper Division Elective from COMM, COMS, FILM, MMFP, MMJ, PRCA, or THEA (3)|
|Courses in Related Areas – Choose from Option A or B||6 Hours|
|MKTG 3131 – Principles of Marketing (3) (Required prerequisite is ECON 2106 – Principles of Macroeconomics)|
|MKTG 3132 – Principles of Advertising (3)|
|MMJ 3332 – Feature Writing (3)|
|MMJ 3000+ Upper Division MMJ writing elective (such as MMJ 3460, and as approved by the advisor)|
|Electives 14 Hours|
Other Program Information:
- Students must make a minimum grade of “C” in each Communication Arts class to receive credit for that course.
- Students wishing to also double major or minor in Multimedia Journalism (MMJ) must consult with their advisor regarding
additional course requirements.
* A total institution GPA of 2.5 is required to register for internship credit at an in-state internship site. A 3.0 total institution GPA and a 3.25 major GPA is required to register for internship credit at an out of state site. A maximum of 3 hours of internship credit can be applied toward graduation requirements.
Honors in Public Relations:
To graduate with Honors in Public Relations, a student must:
- Be admitted to the University Honors College;
- Successfully complete at least three credit hours of HONS 4610 over three semesters;
- Successfully complete and present an Honors Thesis or Capstone Project;
- Be in good standing in the University Honors College at the time of graduation.
Program Learning Outcomes
Graduates of the B.S. in Public Relations Program will be able to:
1. Analyze organizational problems and utilize primary and secondary research methods to develop solutions to those problems.
2. Construct public relations plans and collaterals integrating public relations principles and theories.
3. Apply techniques and historical developments within the discipline with current practices in public relations.
4. Assess and evaluate key legal concepts and ethical implications related to public relations communication and research.
Last updated: 8/3/2022